The film’s release date apart, Disney has adopted a two-pronged marketing approach: One, to cater to the younger generation, and the other to play on the nostalgic value of the story. It’s also the time when schools near the beginning of summer vacations. Also, April 8 is a lucrative release date, as it is a holiday in many parts in Maharashtra on account of Gudi Padwa. “We wanted to release first in India in all four languages (English, Hindi, Tamil, Telugu) and not make the Indian audience wait to watch the film, because the film is of Indian origin and has a strong resonance with the audience here,” says Amrita Pandey, vice president–studios, Disney India. Directed by Jon Favreau, the film’s only human character is played by 12-year-old Neel Sethi.īut the Indian connection does not end there.Īcknowledging the Indian roots of the story, for the first time, the film is set to release in India on April 8, a week before its release in the US. The latest adaptation is Disney’s upcoming live-action adventure film, The Jungle Book, which is based on Kipling’s stories and Disney’s earlier eponymous adaptation of the book in 1967. Apart from creating iconic characters like Mowgli and Shere Khan, it continues to inspire filmmakers worldwide to make films based on its plot.
Rudyard Kipling’s The Jungle Book stands true to the adage, ‘Some stories stay forever’. The film is set to release in India on April 8, a week before its release in the US
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